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An Empirical Explanation: Mach Bands
Figure 1 / Mach bands. A) Diagram of the painted disk used by Mach to elicit this effect. When the disk is spun, a luminance gradient is established between the uniformly lighter center of the disk and the uniformly darker region at its periphery. B) Blowup of a portion of the spinning stimulus in (A), indicating the nature and position of Mach bands (the curvature has been removed for simplicity of presentation). As can be seen in response to viewing this stimulus, a band of maximum lightness is apparent at position (2), and a band of maximum darkness at position (3), neither of which are present in the photometric measurements shown in (C). C) Because the portion of the black sector between points (2) and (3) in (A) is a segment of an Archimedean spiral, the luminance gradient generated between the corresponding points on the spinning disk is linear, as indicated by photometric measurement along the line in (B). D) A similar graph of the relative lightness/brightness seen by observers, indicating the illusory lightness maximum just before the initiation of the linear gradient (2), and the illusory minimum just after its termination (3). (After Lotto et al., 1999a)
References
Purves D, Lotto B (2011) Why We See What We Do Redux: A Wholly Empirical Theory of Vision. Sunderland, MA: Sinauer Associates.
Lotto RB, Williams SM, Purves D (1999b) An empirical basis for Mach bands. Proc Natl Acad Sci USA 96:5239-5244.
Lotto RB, Williams SM, Purves D (1999a) Mach bands as empirically derived associations. Proc Natl Acad Sci USA 96:5245-5250.










